Why Video Outreach Gets 65% Response Rates — And How You Can Do It in Minutes

Recruiter outreach is broken. Traditional cold messages — especially on platforms like LinkedIn — get ignored. Open rates are low, reply rates are worse, and it’s not because candidates aren’t interested in new opportunities. It’s because the messages all sound the same. "Hey, I came across your profile..." is no longer enough. When candidates are bombarded daily with generic messages, it’s no surprise they tune them out.

This matters because outreach is the top of the funnel — and if it fails, everything else stalls. Recruiters and hiring managers spend countless hours crafting messages, following up, and trying to get candidates on the hook. Yet, response rates often hover between 2–5%. That means for every 100 messages, 95 go to waste. For high-volume roles or competitive industries, that’s a losing game.

Jobz changes the math. Instead of relying on text, Jobz lets hiring managers record short, authentic videos introducing the role and the team. Candidates don’t just read about the job — they feel it. Whether it’s the energy of a sales leader, the vision of a founder, or the culture of a customer service team, video brings it to life. When we tested this across multiple campaigns, we consistently saw response rates above 65% — more than 10x industry averages.

And the best part? It takes less than 5 minutes to set up. Hiring managers record once, and Jobz generates a link they can use in emails, LinkedIn messages, or job posts. When candidates click, they watch the video and can apply instantly — or swipe right if they’re using the Jobz app. It’s personal, scalable, and completely free to use.

We believe the future of outreach is video-first and human-centered. Candidates want transparency. They want to know who they’ll work for and why the role matters. With Jobz, recruiters and hiring managers become storytellers — and that’s how you cut through the noise. Outreach shouldn’t be ignored. It should spark interest. And with video, it does.